Marketing Consulting Projects (MKT5900) is both a marketing elective and a capstone course. Unlike other capstones, the prerequisite is just MKT4400. The class will provide you with real-world marketing consulting skills and experience. This fall, you will be working on a consulting project for a real company to help with their digital marketing strategy. The whole class will interview 50 of their customers and observe how their customers navigate through the web pages. You will play the role of a consultant and generate marketing insights to support the company’s online marketing efforts. At the end of the semester, you will present your project to your client. You will also be able to serve as a project leader on certain tasks to exercise your leadership and project management skills. The class has a cap of 15 students. 

If you have any questions, please contact your advisor.